Behind the Seams: Marketing a slow fashion patternmaker business

Today's guest is Alison Hoenes, a freelance patternmaker working with slow fashion womenswear brands and host of the How Fitting podcast. I met Alison in the Being Boss Community and I really admire how much she has niched and how that best serves her and her clients. This episode happened to fit in perfectly after our last episode which was more about niching by your values than a particular service offering. I chat with Alison about the benefits of niching, how that process of refining worked for her, and the marketing lessons she's learned over the past 6 years in business. Find Alison on the web:https://alisonhoenes.com/free-resources/https://www.instagram.com/alisonhoenesdesign/https://www.linkedin.com/in/alisonhoenes/ Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. Emma works differently with clients based on their availability and workload, offering coaching and strategy support to business owners and marketing teams, done-for-you services for those needing to delegate their marketing, and courses and resources for DIYers. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move. Find me on the web:Work with me: https://www.honeypotdigital.co....m/work-with-mePodcas https://www.honeypotdigital.com/podcastMore content: https://www.honeypotdigital.com/blogInstagram: https://www.instagram.com/hone....ypotdigitalPinterest https://www.pinterest.nz/honey....potdigital/_createdL https://www.linkedin.com/in/em....ma-peacock-11271172T https://www.tiktok.com/@honeypotdigital If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.co....m/podcast-applicatio you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com