Beyond the Box: Unleashing Chelsey Crofts' Innovations in Secondary Packaging

At Pacific Packaging Components, we recently had the pleasure of hosting Chelsey Crofts, one of our exceptional employees, as a guest speaker on the topic of secondary packaging. Known for her unwavering passion and enthusiasm, Chelsey's expertise in this field makes her the perfect candidate to lead this discussion. Secondary packaging plays a crucial role in enhancing the overall appeal and functionality of products. With Chelsey's extensive knowledge, her insights into the latest trends and innovations were unparalleled. Her genuine excitement and dedication to the subject were evident throughout the episode, making it a truly captivating experience for our audience.On this episode, we'll talk about:Which projects did she enjoy working on the most or learn the most from?When a beauty brand approaches her with a project, how does she begin the creative process? How does she set the project up for success from the start?What are some common mistakes that brands make when they think about or consider secondary packaging?where does want brands to be at their minimum order quantities (MOQs) when they're thinking about entering secondary packaging?The difference between manufacturing domestically and overseas and when brands should choose each option.Sustainability and packaging in the beauty industry have long been discussed. How can brands make their secondary packaging more attractive? Should they focus on sustainability or eco-friendliness?What does she think is the best option to combine with secondary packaging? Should it be glass dropper pipettes or tubes? Which ones would she recommend brands to consider?What are the common parts of holiday kits, ambassador kits, and retail displays, and how are they different from standard units, cartons, or shippers?Smart packaging, such as a QR code, has been around for a while. Are there other advancements in decorating or designing secondary packaging to encourage customer interaction?Chelsey Crofts is the Senior Project Manager at Pacific Packaging Components, Inc. She is an outgoing person who loves to interact with others. She has a strong background in customer service, procurement, and supply chain management. She pride herself on her ability to build and maintain strong relationships with my customers, coworkers, and vendors. She is a very passionate person and She put her heart and soul into everything she do.For more information and to explore other episodes, go to www.ppcpackaging.com/the-packaging-brothersFollow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Find out more about Chelsey and connect with her on LinkedIn.Linkedin: www.linkedin.com/in/chelseycrofts/The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2023.