Brand Building lessons from Disco Founder, Ben Smith

Ben is a serial entrepreneur and founder / ceo of mens skincare brand Disco. I've known Ben for a few years and his approach to brand building, focus on product, effective performance marketing and team building.Included in this episode:Ben's motivations & considerations when launching DiscoThe differences in launching a DTC brand before & after COVID/economic changesConsiderations for entering retail as a DTC brandHow Disco's marketing strategies have changed from launch to todayWhat paid media channels to focus on & the future of channels like TikTokThe challenges around acquiring & retaining customers in a subscription service modelFollow Ben on TwitterLearn More about DiscoKeep In Touch with Daniel on LinkedIn, Threads