Branding an AI company - S04E04 with Lin Zagorski Latimer

In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. 
Key Takeaways 01:10 - Inside the brand team at Scale AI 02:00 - Lin’s responsibilities as a Senior Brand Designer 05:05 - Where does the brand team fit within the company structure? 06:42 - What teams Lin collaborates with the most 08:20 - How Lin collaborates with product designers 09:55 - How Lin thinks about the Scale AI brand and their audience 15:57 - How has the explosion in AI affected the company? 18:42 - Working on the 2023 AI Readiness Report 25:07 - How Scale AI works and collaborates with agencies 38:01 - Maintaining brand consistency and managing internal feedback 40:25 - Challenges Lin is currently facing 41:35 - Lin’s advice for creating impactful marketing design
Links  Scale AI Lin on LinkedIn Lin on Twitter Lin’s website Scale AI’s 2023 AI Readiness Report
Connect with Charli CharliMarie.com Charli on Twitter Charli on Instagram InsideMarketingDesign.com
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