Breaking Down White Papers - Jessica Mehring

EP 118. Should you create a white paper as part of your content marketing plans? How?  When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate.  SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/     (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices