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Brendan Short: From Startups to Sales Wisdom
In a recent episode of Sales Wisdom Podcast, Charles warmly welcomes Brendan Short, the co-founder and CEO of Groundswell. Brendan shares his journey in the B2B SaaS world, emphasizing the significance of product-led sales and the role of generative AI in modern business strategies. He believes that while AI won't replace salespeople, those who utilize AI will have a competitive edge. Brendan's rich experience spans from being an SDR to a VP of Sales, and he candidly discusses his previous company's acquisition, providing insights into the challenges and rewards of navigating such transitions. The conversation also touches upon the potential of WeWork and Airbnb, with both Charles and Brendan placing their bets on the future trajectories of these companies. Brendan praises Adam Newman's storytelling prowess and emphasizes the importance of this skill for CEOs. The podcast wraps up with Brendan's insights from his time at Zoom, highlighting the challenges and benefits of working in a rapidly scaling company.
