Building Influence: How brands are built through culture

In today’s episode of The Real State, we explore the intersection between location and branding, and how advertising strategies have changed for the internet age. Today’s guests are Jon Nelson and Ebony Mackey, They are the founders of PlayHardLookDope, which was started in 2017. Specializing in Natural Gemstone Jewelry, PlayHardLookDope has curated a following of locals and international tourists alike, all who enjoy the exquisite creations made with Dopeness.