Buy a Franchise Portfolio: How to Choose a Brand

AJ Wasserstein, Peter Mistretta & Mike Horowitz distill the selection of a franchise brand into 10 essential criteria. Topics in today’s interview with A.J., Michael, and Peter: Why you should (and should not) buy into a franchise system Likelihood of becoming a billionaire, centi-millionaire, or deca-millionaire by acquiring franchise businesses The importance of defining what success looks like to you “Blind” evaluation of a franchise system How to evaluate a brand & system How to evaluate a franchisor Assessing demographics of existing franchisee base The importance of store-level economics Can you even break into the franchise system? “X factor” and unmasking a brand after your analysis References and how to contact A.J., Michael, and Peter: A.J.: adam.wasserstein@yale.edu and all his case notes at Yale Michael Horowitz Peter Mistretta Case note this episode is based on: Ten Essential Questions to Consider When Selecting a Franchise Brand for a Search Fund Journey Related case note: Exploring Franchisees as a Post-MBA Entrepreneurial Path Roark Capital Wisconsin FDD Search Gregg Flynn of Flynn Restaurant Group Barry Dubin of KPB Brands, operator of 1,000+ KFC, Taco Bell, and Arby's restaurants. Acquiring Minds episodes referred to: How to Build a Portfolio of 20 Franchise Locations (Michael Horowitz) How a $40k Acquisition Led to a Franchise Empire (James Temple) How to Roll Up Legacy Franchises (to $36m/yr) (Brian Beers) Opening Up to Franchises to Buy a Great Business (Doug Johns) Connect with A-players who can run your business remotely:More StaffingGet complimentary due diligence on your acquisition's insurance & benefits program:Oberle Risk Strategies - Search Fund TeamConnect with Acquiring Minds:  See past + future interviews on the YouTube channel Connect with host Will Smith on LinkedIn Follow Will on Twitter