Campaign Chemistry: Code & Theory’s Dan Gardner and Michael Treff

When Code & Theory launched in 2001, digital had a much different meaning. But fast-forward to today, and the world continues to adapt to new technologies that have massive implications for communications and business. Code & Theory is at the forefront, from helping advertisers launch their e-commerce businesses to guiding them through the promises and practicalities of Web3. The digital creative agency, which counts one third of its staff as engineers, is also a leader in inclusive design and storytelling. Code & Theory was behind the rebranding of the Washington Commanders, a name developed based on feedback and input from underrepresented members of the fanbase. In this episode, cofounder and executive chairman Dan Gardner and president/CEO Michael Treff talk about how Code & Theory positions itself in a changing digital landscape — and what the advertising industry is still getting wrong when it comes to digital. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.<br /> Follow us on twitter: @CampaignLiveUS