Campaign Performance Cheat Code

0 Views· 09/03/23
The Google Ads Podcast
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Kasim is giving away one of our most powerful cheat codes for improving campaign performance!From launching a new site, product, or service to trying to troubleshoot a problem or diagnose low conversions, this approach can be immensely powerful in helping you learn exactly what needs to be done to improve your campaigns [drum roll] 🥁 LIVE CHAT.
Live chat is one of the most powerful ways to collect immediate feedback from real-time users, especially if they're frustrated!
If someone has a question before checking out, is experiencing a problem with your site, or is confused about your offer, the odds of them contacting you are effectively 0%. Instead, they just leave and never come back.
However, if you make a live chat box readily available (and you don't gate the ability to start chatting), people will very quickly self-select this support option and immediately start helping you identify issues with your conversion process.
Every question you get via live chat becomes an opportunity for improvement on your site. If they're asking, it's because you haven't made it clear enough.
Live chat also helps identify objections. You can see what's holding your customers back from making a purchase. This is amazing content fodder!
You don't have to use live chat forever, but it's a great diagnostic tool that ensures you're not missing out on massively helpful conversion data.
Do you use live chat? Do you have any other tips or tricks when it comes to early campaign optimization? We'd love to hear them!
Mentioned site:LiveChatSquad: https://livechatsquad.com/
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