CMOs: From PowerPoint to Profits – Bridging the Gap

Meet Daniel Christian, Senior VP of Marketing at Tradesmen International, renowned for his adeptness in bridging marketing strategy and profitability. With a background encompassing leadership in marketing, customer support, and cross-departmental insights, he champions "internal thought leadership," fusing external viewpoints with internal cohesion to drive transformative growth. Daniel harmonizes company vision with customer requirements through his innovative approach using a "common unit of measure," effectively uniting customer needs and corporate success.