Cody Hayes: Strengthen Relationships With Email Marketing Systems

About Cody Hayes: Marketing Mission. In his past seven years as a nonprofit marketing strategist, he has worked with 30+ nonprofits to streamline their marketing efforts and reclaim their team's time. He specializes in nonprofit marketing.The individuals he assists the most are nonprofit fundraisers, founders, and executive directors who typically face the challenges of being overworked and overwhelmed by marketing responsibilities.His most valuable solution for these challenges is the Maximized Marketing Intensive - an immersive experience where, in just 2 days, they create a valuable Nonprofit Marketing Toolkit. These powerful assets enable them to streamline their marketing efforts and increase impact and funding without losing their sanity. Key Takeaways:Consistency is key and automation is the best way to keep yourself consistent in delivering content and engaging audiences. Without it, marketing and connecting with people becomes challenging.Create automated email workflows. These are a sequence of emails that are sent when triggered by a client action. Start with creating a welcome email sequence, one that is triggered when a client signs up for your email list.The welcome sequence is just the beginning. Once a client has gone through the welcome sequence, introduce them to an evergreen nurture sequence. Introduce the paths they could branch off of that when they are done with the nurture sequence, this is where we give them opportunities to be a donor, volunteer, or more.We need to cross-communicate with our people because volunteers might be interested in being donors and donors might be interested in volunteering as well. People care about more than just one silo of our work. “One of the most stable email tactics that I use is automating workflows. The difference between a one-off email, and a workflow is it has more than one email in it, which makes it a process or workflow. These emails can be triggered by certain events - if x then y.” “The most important piece to remember is to bring value into this email workflow. Make an evergreen nurture sequence.” “We're not going to send an email asking for money to people who haven't completed the welcome and nurture sequence yet because they're not ready psychologically. By the time they're done with this nurture sequence, ideally, they're ready for an ask.” - Cody Hayes Reach out to Cody Hayes at:Website: https://www.marketingmission.org/Instagram: https://www.instagram.com/mark....etingmissionorg/?hl= https://www.linkedin.com/company/marketingmission/ Ask for and receive all you want, need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at www.theinfluentialnonprofit.com Book your quickie intro call with Maryanne here!  Connect with Maryanne Dersch: maryanne@courageouscommunication.com