Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.In this episode we discuss:The key considerations and challenges in choosing the right platformTreating all participants equally in a customer communityOvercoming the negative perception of FacebookHow to enhance your products and services from community feedbackHow to not be overly-commercial in your community messaging<br/>Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Find everything Keep Optimising at KeepOptimising.com