Crafting Compelling Case Studies

Joseph and Ben are back, and this time they're getting real about the art of the case study in B2B storytelling. Want to know the secret sauce behind those epic stories that make you go "Wow, I need that!"? Stick around!Ben's got the scoop on an insanely cool Mercedes ad and he's going to break it all down for us. Meanwhile, Joseph’s got this P.E.A.R.L. framework thing that he swears by for whipping up case studies that are straight fire.Oh, and for the tech junkies out there, Joseph's showing off this nifty gadget called the evo4. It's their secret weapon for that crisp two-mic podcast sound.

Connect with us:
Joseph: https://www.linkedin.com/in/kjosephabraham/
Ben: https://www.linkedin.com/in/benjamin-cherian-mathew/
Jump into Growth Graph for an episode brimming with insights and actionable steps to elevate your networking journey!This podcast is produced by Industry Atom. Go beyond the ordinary in digital transformation, sharpen your decision-making, and elevate your business growth with Industry Atom's unmatched event experiences, profound insights, and an empowering network. Discover more about them here: https://www.linkedin.com/company/lumosforum/