Data-Driven Marketing Solutions
Are you frustrated with your marketing efforts falling short of expectations? In this thought-provoking episode, the Profit Squad dive deep into the world of data-driven marketing with expert insights. Join us as we explore the challenges faced by businesses, uncover key metrics to track, and reveal strategies to diagnose and overcome marketing obstacles.Discover the importance of data analysis and communication with your marketing team before making impulsive decisions. Learn how to identify the root causes of marketing challenges by leveraging the 80/20 inversion and Occam's Razor principles. Understand the significance of aligning internal expectations and setting realistic projections.Tune in to uncover the key metrics that reflect volume and efficiency throughout the customer journey. Gain insights into optimizing marketing channels, SEO strategies, audience targeting, and more. Explore the value of testing, failing fast, and continuously experimenting with new possibilities.Episode Highlights:11:49 - Again, it goes back to alignment, where we can make a change in one area that might drive a 2% total growth of revenue, or we can make a change somewhere else that is 30% of the pie. Make some changes there and really move the needle forward, because it's a larger chunk of revenue. Just thinking from an impact standpoint. Are we making the changes that really matter? 21:14 - Everything is kind of connecting the dots here, but make sure you're doing the basics right. One specific opportunity analysis that you can do from an SEO perspective is a keyword gap analysis. If you have a handful of competitors that you know are kind of a pain in your side, take a look at those, do a keyword gap analysis.25:20 - Prioritize the user's need. Answer their question. Solve their problem. This is more of an SEO thing, but think about the intent of the search and the content that you're providing. If the intent is to compare products and your content is just like, "My product is the best," you're never going to rank. It's never going to work.ContactBen PageRay SawvellBlake JohnWebsiteJoin the Community
