Decoding Sales with Novacy CEO, Or Biderman

In a recent episode of the "Sales Wisdom" podcast, Charles welcomes Or Biderman, the CEO of Novacy. Or introduces Novacy as a 2.0 sales intelligence platform that goes beyond traditional call recording and text analysis. The platform uniquely analyzes body language and facial expressions during virtual interactions to provide insights into a customer's true feelings and reactions. Or emphasizes the importance of non-verbal communication in sales, noting that 93% of communication is non-verbal. He shares a personal story of how Novacy's insights helped him bond with a potential investor, highlighting the platform's potential to revolutionize the sales process. Charles raises concerns about the potential "creepiness" of real-time emotion analysis, to which Or responds by emphasizing user consent and the platform's commitment to privacy