Democratizing the Magic

Could YOU create a 3D experience? Even if you've never made one before?<br />Certainly, says Zappar Founder/CTO Connell Gauld. Especially now that his London-based creative studio/AR platform has introduced their new 3D creation tool, Mattercraft.<br />"Mattercraft tries to bridge the gap (between the artistic side of things and the coding side of things)," Connell explains.<br />Mattercraft, currently in beta, allows users to design 3D experiences for the Web. That includes augmented, virtual and mixed reality.<br />And for Zappar, Mattercraft is the latest of a series of innovations, as they fulfill their mission of democratizing augmented and mixed reality.<br />Connell talked about his creative journey with augmented reality, shared the story of Mattercraft and walked us through the process of creating something amazing with the new tool.