Design Alchemy: How Two Friends Named John Transformed the Home Business Landscape Forever

Their story began in the offices of Sam & Libby Shoes, a modest footwear brand in California. John Edelman, working alongside his brother Sam, crossed paths with John McPhee, igniting a friendship that would set the stage for an indelible partnership. In their candid discussion on The Retail Pilot, the two Johns share the story of their humble beginnings, recounting how a casual dinner invitation would eventually reshape the design landscape.Their collaborative efforts led them to Edelman Leather, a family business they nurtured into a multi-million-dollar success, later acquired by Knoll. The challenges didn't stop there. Together, they took on the ambitious task of revitalizing Design Within Reach. Against all odds, Edelman and McPhee orchestrated a remarkable turnaround, proving that dedication and strategic thinking can redefine a brand's identity.Tune in as the Johns recall their pivotal moments, from facing skeptical employees to forging relationships with international vendors. Learn how their enduring partnership reflects their shared values and commitment to exceptional design. Plus, tune in to discover their life now as John Edelman is President & CEO at Heller and John McPhee is CEO and Chilewich.