Devin Bramhall's Media-Led Content Strategy

Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036🏆 Sponsored powerupI want to thank the sponsor of this episode, 42/Agency.When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Devin Bramhall
Devin Bramhall is a marketing consultant and the co-host of the Don’t Say Content podcast where she shares her 15+ years of marketing experience, including her time as CEO of industry-leading content marketing agency Animalz, where she grew revenue 3x in two years. Now she offers strategic consulting services to agency founders and marketing leaders to accelerate their growth.⏰ Timestamps
[00:00:00] Understanding the Difference Between Strategy and Plan in Marketing
[00:01:25] The Appcues Connection
[00:01:53] Exploring Media-Led Strategy with Devin Bramhall
[00:12:13]  Building Products and Customer Feedback
[00:13:56] Discussions on Media-Led Strategy for Brands and Companies
[00:17:30] 42 Agency - My Number One Recommended Growth Agency
[00:18:15] Produce High-Quality, On-Brand Content and Copy with Copy.ai
[00:18:52] Community-Led Content Strategy with Devin Bramhall
[00:21:39] The Media-Led Approach in Building Brand Affinity
[00:31:26] The Role of Originality Between Founders and Marketing Leaders
[00:35:40] The Importance of Strategy Consistency in Marketing
[00:43:34] Discussing Media-Led Strategy in B2B SaaS with Devin Bramhall
[00:47:36] Devin Bramhall on Career Progression and The Power of Community
[00:54:22] Discussion about Marketing Strategy with Devin Bramhall
[00:58:18] Marketing Powerups: Actionable Insights for Top Marketers
✨ Useful links 👨🏽‍💻 Don't Say Content  👑 Devin Bramhall's website 🐦 Devin on Twitter 🔗 Devin on LinkedIn 💃 Devin on TikTok