Digital Fashion Houses

The House of Blueberry is creating its own line of digital fashion, addressing a market that is expected to be $2.5B in size by 2028. It began via character customization in RPGS, took center stage in design and life simulation games like The Sims, and exploded with the onset of the pandemic and UGC platforms like Roblox and Zapeto. The TLDR: drip is going digital. Ashley Hopkins (Chief Creative Officer) and Emily Eitches (Head of Business Development) join us to discuss the trends of self expression, the importance of brands and communities, and lifestyle and fashion in digital worlds as well as how the House of Blueberry plays a role in this space, their recent partnership with the Clueless IP, and how they support platforms like Roblox, Zapeto, and Second Life. 

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Sound design by Gavin Mc Cabe.