Drive customer growth

The biggest growth lever you have? It's your customers. In this episode we talk about CSMs, incentives and 4 common expansion strategies. (00:00) - Introduction (02:17) - The CSM rule of thumb (04:39) - It's decided then, this year we focus on our customers (08:31) - The role of the CSM (11:33) - 4+2 ways to drive expansions (12:06) - Usage (12:53) - Tiered (13:31) - Add-on (13:56) - Products (14:14) - The add-on you can do today (20:03) - The 2 bonus tricks (21:27) - Track decisionmakers (22:52) - Incentivizing CSMs