Unlock the secrets of customer retention in banking as Ankur Gattani hosts a captivating conversation with Azmat Habibulla, CMO, South Indian Bank. Catch them as they talk about how South Indian Bank is striking the perfect balance of retaining customers without overwhelming them with targeted marketing. (02:41) - FMCG to BFSI: Pioneering Traditional to Modern Marketing (04:12) - Customer Retention: Igniting Profitability in Banking (05:59) - Relationship Value & Product Diversity in Banking (08:23) - South Indian Bank's Dynamic Portfolio & Targeted Marketing (11:10) - Balancing Targeted Marketing at South Indian Bank (17:31) - Sophisticated Engagement Strategies of South Indian Bank (21:45) - Trust Meets Tech: South Indian Bank Since 1929 (27:33) - Driving Profitability with Digital Experience (32:30) - Conquering Customer Churn: The Loyalty Battle (35:37) - Propensity-Driven Precision: Dynamic Data Science for Targeted Segmentation (39:48) - Unveiling Factors Behind Consumer Choice in Banking (41:58) - Humanizing Data for Tailored Campaigns in Banking (45:48) - Key Considerations for Adopting a Successful MarTech Stack

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