Some of your biggest brand advocates are the people on your team. This week, we'll chat about how to use internal ambassadors in your marketing.Articles we referenced: Cisco's LinkedIn influencer program Consumers trust what influencers (including employee advocates) say more than what brands say about themselves in their marketing Increase the reach of social posts when employees are the ones advocating and posting When employees post about the company, it increases the perception that your company (as well as the employee) is a thought-leader - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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