E16: The Battle for Attention: Inside Zee Media's Retention Blueprint

In the media industry's battle for consumer attention, the key lies in delivering captivating and unexpected content. But how do media brands use AI and original content to retain their audience and stay relevant? Join us as we explore this intriguing topic, uncovering valuable insights and navigating the dynamic landscape of media retention. Don't miss this thought-provoking discussion! (00:00) - Introduction (01:25) - Akshansh's Career Insights: Mastering Multichannel Engagement (03:50) - The Symbiotic Symphony: Balancing Editorial and User Acquisition for Retention (05:13) - User Engagement in Mobile Traffic: Branding, Ideologies, and Retention (06:38) - Mobile Web vs. App Engagement: Driving Loyalty and Retention (08:26) - Breaking News Power: App Installs & User Retention Strategies (11:04) - Navigating Audience Segmentation for Media Engagement (13:49) - Automating Personalization: AI's Role in Content Recommendation and Delivery (16:18) - Key Performance Indicators and User Acquisition Strategies (19:00) - Cracking the Code for Quality Audience Acquisition and Unprecedented Retention (22:02) - Understanding User Engagement & Retention in Digital News (23:08) - The Infinite Potential of India's News Ecosystem (25:31) - Embracing the Ebb and Flow: Unlocking the Potential of User Churn at Zee Media (28:16) - The Race for Attention: Engaging Users in a Crowded News Landscape (30:24) - The Element of Surprise: AI-Powered Engagement Strategies (32:53) - Channel Mastery: Unleashing Viral Potential and Amplifying Impact (34:39) - Unleashing the Organic Power of Facebook and App Stores (35:43) - Unlocking User Insights: Navigating the Known and Unknown in Media Analytics (37:26) - Evolving Media Landscape: Leveraging Data, AI, and Originality for Monetization (39:47) - Engaging Users Beyond Surface-level Information (41:34) - Nurturing a Transformative Future in Media