E41: Brandt Brereton: Navigating the Complex World of ESOPs

In this episode, we sit down with Brandt Brereton, the general partner at Perpetuate Capital (https://www.perpetuatecapital.com/), a firm that provides succession and growth capital to small and medium-sized businesses, primarily through ESOP transactions. We kick things off by talking about The 3 Wins financial model designed for business owners and founders. We discuss the importance of keeping The 3 Wins in balance—the financial legacy for the shareholder, the win for the company, and the win for key leaders—for your company to achieve lasting success. Learn how forecasting strategies, understanding stakeholders, and incentivizing key people can make a difference in your business. We also explore how being a steward can bring God's financial blessing to your business. Next, we delve into the intriguing world of ESOPs or Employee Stock Ownership Plans. We break down the benefits of using an ESOP to ensure your business has a lasting kingdom impact, while maintaining control of the board of directors and preserving the culture of the business. We examine the structure of ESOPs and how they can provide a tax shield for businesses. Plus, we take a close look at the emotional, physical, spiritual, wisdom, family, and financial costs of profit. In the final part of our discussion, we tackle the topic of succession planning and the challenges that business owners face when transitioning out of their businesses. We offer potential solutions such as finding outside successors, forming a team to carry the business forward, and appointing a CEO for a transition period. Don't miss this engaging conversation packed with insights and strategies that can make a difference in your business. Listen in as we demystify the ESOP process, reveal the importance of transparency, and discuss how to create a lasting kingdom impact with your business. Subscribe to The 3 Wins 👉https://the3wins.substack.com/ Resources from The 3 Wins To learn more about how to apply The 3 Wins Framework in your business, download our FREE whitepaper, “The 3 Wins: How to Unleash the Collaboration Effect on Profits in Your Company,” here: https://www.legacyadvisorypartners.co... “The Great 8: A New Paradigm for Leadership,” by J. David Harper, Jr., CEO of Legacy Advisory Partners: https://www.amazon.com/Great-New-Para... SUBSCRIBE To our Substack to receive each episode (and its key takeaways) in your inbox: https://the3wins.substack.com/ To our YouTube channel: / @legacyadvisorypartners7225 CONNECT WITH OUR HOST Russ Clemmer, president of Legacy Advisory Partners Russ Clemmer on LinkedIn: / russclemmer The 3 Wins Podcast is presented by Legacy Advisory Partners: https://www.legacyadvisorypartners.com/ CONNECT WITH OUR PRODUCER Sean Lyden, CEO, Lyden Communications: www.SystematicSelling.co Sean Lyden on LinkedIn: / seanlyden DISCLAIMER The 3 Wins Podcast is brought to you by Legacy Advisory Partners. Discussions in this show should not be construed as specific recommendations or investment advice. Always consult with your investment professional before making important investment decisions. Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a broker-dealer member FINRA/SIPC. Advisory services through Investment Advisor Representatives of Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Cambridge and Legacy Advisory Partners are not affiliated. Perpetuate Capital is not affiliated with Cambridge or Legacy Advisory Partners.