In this episode, Fabi talks to Ryan Alford. Ryan Alford is a radical brand builder, successful entrepreneur, and marketing influencer. Ryan is best known for his creative and strategic work on brands like Verizon, Lexus, and the NFL during his extensive time in the ad agency business working in NYC. Ryan is now CEO of digital ad agency RADICAL and host of The Radcast, a top-20 US business podcast.What you will learn:Ryan emphasizes the importance of relatability and developing a new category for brands, and short form video as a way to break through and create more massive reach.Links:https://ryanalford.com/More from Fabi Paolini: We're actively booking guests for our "The Breakthrough Brand Show" here: https://www.fabipaolini.com/podcastLooking to attract more ready to invest coaching clients? Go here: http://readytoinvestclients.com/Book Your Brand Message Assessment here: http://www.brandmessagesession.com/