Ep. 16 How to Launch and Scale an Authentic Brand with Rooshy Roy, Co-Founder & CEO of AAVRANI

Rooshy Roy is the co-founder and CEO of AAVRANI, an Ayurvedic beauty brand that unites Indian rituals with modern science. In this episode, Rooshy discusses how she recognized feelings of complacency during her time in graduate school and soon after took control to make a change. She shares how she is mentally prepared to take the leap into entrepreneurial life and the ever-evolving journey she's been on since. From testing products to testing her limits, Rooshy peels back the curtain on what it takes to build an authentic brand and business.Lisa and Rooshy also discuss:How she overcame imposter syndrome and leveraged her Indian-American background to create her businessHow she fundraised for her startup and the types of investors she targetedHow she’s developed as a leader and the hurdles that come along with managing a growing teamThe process of working with chemists to take a product from idea to market and how to find an optimal product/market fi