Ep 163 - Microsoft Introduces New Insights for Universal Event Tracking Tags

Episode 163 contains the notable Digital Marketing News and Updates from the week of May 29 - June 2, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.1. Google Search Console Insights Adds New Report to Track Growing Content - Google has added a new report to Search Console Insights that track your content's growth over time. The report shows you how many impressions and clicks your content has received and how its ranking has changed. This information can help you identify your most popular content and change your content strategy to improve its performance.
To access the new report, go to the Search Console Insights page and select "Your Growing Content" from the menu. The report will show you a list of your top content, along with the following information for each piece of content:
Impressions: The number of times your content has been shown in Google Search results. Clicks: The number of times users have clicked on your content in Google Search results. Position: The average position of your content in Google Search results. Growth: The percentage change in impressions, clicks, and position from the previous period. You can use the information in this report to identify your most popular content and change your content strategy to improve its performance. For example, you can promote your most popular content on social media, write more content on similar topics, or optimize your content for specific keywords.2. Google Now Treats .ai Domains as Generic Top-Level Domains - Google has updated its search algorithm to treat .ai domains as generic top-level domains (gTLDs), rather than country code top-level domains (ccTLDs). This means that .ai domains will now be eligible to rank for global search queries, not just those specific to Anguilla.
This is a significant change for businesses that use .ai domains. In the past, these businesses were limited to targeting local traffic. Now, they can reach a global audience with their websites and marketing campaigns.
If you have a .ai domain, you can optimize your website for global search queries today. Here are a few tips: Use relevant keywords throughout your website content. Create high-quality content that will attract and engage visitors. Build backlinks from other high-quality websites. Promote your website on social media and other online channels. Following these tips can help your .ai domain rank for global search queries and reach a wider audience.

3. Google Penalizes Websites with Cheap TLDs - Google's John Mueller said on Reddit that Google penalizes websites that use cheap top-level domains (TLDs). Cheap TLDs are domains that cost less than $10 per year and are often associated with spam and low-quality websites.
Google's decision to penalize websites with cheap TLDs indicates that the search engine is more aggressive against spam. In recent years, Google has been cracking down on spam and low-quality websites, and this latest update is another step in that direction.
If your website uses a cheap TLD, you may want to consider transferring it to a more reputable domain. This will help to improve your website's ranking in Google Search results and protect you from being penalized.
How do you know which TLDs are spammy? Check out, Spamhaus.org.4. Google Launches ‘Product Studio’ - Google has announced the launch of Product Studio. This free tool uses generative A.I. to create high-quality product