Ep 51 - Liz Banse, Senior Program Director at Resource Media -- Get Heard and Lead: The 3 Keys to Powering Up your Communication

Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.com SHOW NOTES: How do you get heard, shape conversations, mobilize support, and ultimately get others to take action? Liz Banse shares why pictures -- much more than words – are the key to your communication success. An expert in visual storytelling and strategic communications at Resource Media, Liz breaks down the science and shows how “dialing in” your visual communications will accelerate your career, work and leadership. The critical pivot Resource Media and Liz made to serve their clients… and how that relates to upping your leadership game.The 3 things you need to be a great visual communicator (technical background is not one of them)What we can learn from National Geographic in how they hire their top photographers.Is visual storytelling more science or art?What does it mean to be beautiful?Presenting: much more than speaking to a room of peopleLiz’s epiphany on leadership, sitting years back next to pioneer Dennis HayesGet comfortable with being uncomfortable, and “unlearning” if you want to shift and learn these skillsThe first question to ask yourself, before assessing what images to useWho has the power, and what do they care about?Liz geeks out on the neuroscience around setting “mental frames” (Key #1: “We are visual first and verbal second.”)The pictorial superiority affect, and how to use words for maximum impact (dual coding “yellow stick notes” theory)Key #2: Decisions are made in the brain’s emotional regionMentors vs Sponsors – and how that ties to using visualsIs that manipulation -- or strategic?Key #3 when choosing your visual: What do you need people to feel to take action?Seeing the “emotional payoff”Liz turns the tables on Michael, asking how he marketed Invisalign
BIO AND LINKS: Liz Banse is Senior Program Director of Resource Media, the leading communications firm focused on social change. She is author of Seeing is Believing, A Guide to Visual Storytelling Best Practices, and manages the Visual Story Lab, a Resource Media website that shares cutting edge approaches for issue-oriented visual storytelling. A veteran of Resource Media’s Seattle office since 1999, Liz’s practice areas span communications planning, traditional and online media strategy, opinion research, presentation skills and crisis communications. Before joining Resource Media, Liz worked with MWW/Savitt, where her expertise supported Starbucks and the (former – sniff) Seattle Supersonics. She holds a BA from Carleton College. Seeing is Believing: Resource Media’s best practices guide on visual storytelling: https://resource-media.org/see....ing-is-believing-rep on Linkedin: https://www.linkedin.com/in/lizbanse/Liz on X (Twitter): https://twitter.com/lizbanseResource Media: https://www.resource-media.org (“Health, equity, justice and sustainability”)Visual Story Lab @ Resource Media: https://www.resource-media.org/visual-story-lab/Resource Media’s Visual Story toolbox: https://www.resource-media.org/visual-story-lab/toolbox/“Napalm Girl” image: https://en.wikipedia.org/wiki/Phan_Thi_Kim_PhucTop books from the Health Br