[Ep134] - Google's Advice On How To Handle Negative SEO Attacks

1. Vulnerabilities Discovered In Five WooCommerce WordPress Plugins - The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. The affected plugins are: Advanced Order Export For WooCommerce Advanced Dynamic Pricing for WooCommerce Advanced Coupons for WooCommerce Coupons plugin WooCommerce Dropshipping by OPMC – Critical Role Based Pricing for WooCommerce If you are using any of these plugins then you should do an update and move to the latest version. It’s also a best practice to back up the site before making any plugin updates.
2. Schedule Instagram App Now Allows You To Schedule Posts & Reels - Instagram users with professional accounts can schedule posts and reels up to 75 days in advance directly from the mobile app. Until now, it hasn’t been possible to schedule Instagram posts in the app. Users previously had to go through third-party tools or use desktop solutions like Meta Business Suite.

3. TikTok Testing TikTok Shop - This week in the US, TikTok officially began testing TikTok Shop, where users can now make purchases directly through the app. It was previously only available in the UK and seven countries in Southeast Asia. TikTok is currently inviting select U.S. businesses to participate in the testing. In the announcement, they wrote “We’ve seen the positive impact of TikTok Shop, and we’re excited to continue experimenting with this new commerce opportunity to support businesses of all sizes.”
4. YouTube Now Allows You To Control How Many Times Your Video Ad Is Shown - Google has rolled out target frequency for YouTube campaigns, letting advertisers control how many times an ad is shown. This feature is globally available for all advertisers running YouTube campaigns. Previously, controlling ad frequency on YouTube was only possible when running connected TV campaigns in Google Display & Video 360 (the enterprise solution). Here is what Google wrote in their announcement:“This will help advertisers optimize towards more precise reach and frequency, while ensuring that we continue to provide a suitable advertising experience for viewers. Target frequency allows advertisers to select a frequency goal of up to four per week and our systems will optimize towards maximum unique reach at that desired frequency.”There’s always a risk of diminishing returns when repeatedly showing people the same ad. Eventually, you’ll reach a point where viewers tune out, and the added impressions drive fewer sales. Google acknowledges that seeing the same ad is frustrating for viewers and wasteful for advertisers. A Google-commissioned study finds that TV advertisers’ ROI decreases by 41% when the frequency exceeds 6+ weekly impressions, representing 46% of TV impressions served. That’s nearly half of impressions wasted. With target frequency, Google aims to help advertisers increase impressions without negatively impacting ROI. Advertisers can select the frequency target, and Google will optimize toward maximum unique reach at the frequency goal. In testing, Google says over 95% of target frequency campaigns on YouTube achieved their frequency goals when set up following recommended best practices.
5. Use Google Ads Reach Planner To Plan YouTube Video Action Campaigns - The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics. It provides a forecast for how your media plan might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats. Google says