EP15: Exploring opportunities in digital marketing

On this episode, Bakang Keitumetse chats with Modiri Mogende a seasoned communications expert with a wealth of experience and a diverse educational background. He holds a bachelor's degree in political science and public administration from the University of Botswana, complemented by a Certificate in Digital Marketing from the University of Cape Town and a Post Graduate Diploma in Digital Marketing from the Digital Marketing Institute.Modiri's professional journey spans various media and marketing roles, including serving as an editorial intern at Lapologa Magazine and as a radio talk show host and business news reporter at Yarona FM. In October 2021, he founded Launch Comms, a digitization and marketing business, where he currently serves as the Managing Director and Lead Consultant.Notably, Modiri played a pivotal role in shaping FNB Botswana's online presence, driving social media audience growth for three years. He has also contributed to significant projects such as the Barclays Bank to ABSA Bank rebranding and the Botswana Telecommunications Corporation Limited (BTCL) brand launch.Modiri's impressive career trajectory showcases his expertise, versatility, and dedication to the field of digital marketing. He is recognized as a respected industry leader, known for leveraging his diverse skills and experiences to deliver exceptional outcomes. With his entrepreneurial spirit, Modiri continuously pushes boundaries, ensuring his clients' success in the ever-evolving digital landscape.