Ep178 - Google Announces September 2023 Helpful Content System Update

Episode 178 contains the notable Digital Marketing News and Updates from the week of Sep 11-15, 2023.1. TikTok Shop Launches in the US - With inspiring hashtags like #TikTokMadeMeBuyIt, TikTok now aims to revolutionize online shopping culture. TikTok Shop is now officially available in the US, allowing US businesses to sell their products directly on the TikTok platform. TikTok Shop is a social commerce platform that allows users to discover and purchase products directly from their favorite creators and brands. TikTok Shop adds shoppable videos and LIVE streams directly into the “For You” feeds for its 150 million American users. TikTok Shop extends beyond in-feed videos and LIVE streams. Users can discover new products via the search bar inside the TikTok app, filtering results to Shop. Businesses and brands get a dedicated “Shop Tab” to display products and promotions. This incorporates a product showcase where users can read reviews and purchase directly from your brand’s profile. In addition, sellers can take advantage of “Fulfilled by TikTok” – a new logistics solution where TikTok manages storage, picking, packing, and shipping. The platform even includes an affiliate program, letting popular influencers and creators earn commissions by promoting TikTok Shop products. To get started, go to your TikTok app, visit your profile and, using the menu, navigate to Creator Tools. There, you will see the options to sign up for TikTok Shop as a seller or creator to earn brand commissions. Creators must have at least 5,000 followers and be 18 years old to be eligible for the TikTok Shop Affiliate program. TikTok Shop is integrated with well-known ecommerce platforms like Shopify, WooCommerce, BigCommerce, Magento, and Salesforce Commerce Cloud. This should make it easier for existing ecommece sellers to start selling on TikTok without creating a new store from scratch. In addition, TikTok has partnered with several multi-channel platforms like Channel Advisor and Feedonomics to support omni-channel businesses. Sellers can utilize apps from Zendesk, Printful, Yotpo, EasyShip, and more to add more functionality and features to TikTok Shops.
2. Amazon Launches New AI Tool to Help Sellers Create Listing Content - Creating compelling product titles, bullet points, and descriptions has traditionally been a cumbersome task for sellers. Amazon has taken a significant step forward in simplifying the lives of its sellers by employing generative artificial intelligence (AI) to generate listing content. The process is remarkably straightforward. Sellers only need to supply a brief description or a few keywords about the product. Amazon’s AI generates high-quality, detailed content for the seller’s review. If satisfied, sellers can directly upload this content to their product listings. Robert Tekiela, vice president of Amazon Selection and Catalog Systems, expressed excitement about the developments in the announcement post. “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency. Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”3. Suspended Google Advertisers Needs To Complete Verification Before Appeal - Google wrote, "In October 2023, selected advertisers whose accounts were suspended due to a violation of our Google Ads policies must complete Advertiser verification first to be able to appeal their account suspension."Google said that those advertisers on monthly invoicing are not required to com