In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the report’s main findings, and what these reveal about the B2B customer journey. They cover: - How long does the average B2B customer journey take? - How many touches are there before closing a deal? - How many stakeholders are involved in customer journeys? - How does the first touch channel influence the customer journey? Connect with our hosts and guests: Laura Erdem: https://www.linkedin.com/in/lerdem/ Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/ Jeremy Sacramento: https://www.linkedin.com/in/je....remy-sacramento-b2b0 Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/ Visit Dreamdata’s Website: https://dreamdata.io/