EYECONS Agency: Developing Brand Experiences with Tarrence Lackran

On this podcast episode, we are joined by Tarrence Lackran, the founder of EYECONS Agency. Embark on a quick journey as Tarrence unveils his transition from pharma to eye care, his love for asking questions, and his passion for diversity. Discover his exquisite eyewear collection and get a glimpse into the world of creating exceptional brand experiences in the eye care industry. From Pharma to Eye Care – A Bold Leap by Tarrence Lackran Dr. Darryl Glover:
Just give us a background, you know. Where are you from, how did you get into eye care, and what you’re doing now? Tarrence Lackran:
I am Tarrence Lackran, CEO of the EYECONS Agency. Right now, I’m living in Connecticut. My agency is in New York, Brooklyn, New York. You know, I’m right on the border for both states. I launched it earlier this year. I’ve been in eye care since 2015. So, I think I’m still new-ish, right? Dr. Darryl Glover: You almost got ten years in the game, man. So you got to be a vet. You gotta take that away now. Tarrence Lackarn: Listen, you know, I love a party. Don’t let me start a 10-year anniversary party. But interestingly, you know, I came into this industry, and I really did not know much about it coming in. So this might be shocking to everybody, but I actually came from pharma. So, I was in pharma for ten years before entering this industry. And usually when I tell people that, they’re like, wait, what? You were in pharma? Because I’m, I’m, I love pharma, but this is a better fit for me. So, I was in pharma, working for Purdue Pharma at the time and then after a while, I just realized it wasn’t the path I wanted to take anymore. Okay. So, a good friend of