Film Marketing Review - The One About '10 Cloverfield Lane'

“Monsters come in many forms.” An unexpected sequel to the 2008 film Cloverfield, some would argue that the Cloverfield elements were tagged onto a generic “kidnapped girl in cellar” story. However, Howard playing John Goodman is terrifying as the captor in this extremely tense movie. The marketing was also remarkable. In addition to the usual posters and trailer, the producers set up an elaborate viral treasure hunt style game to suck fans into following clues left by Howard himself.This conversation was recorded for episode 48 of 'Two Geeks And A Marketing Podcast'.--About the Film Marketing AcademyIt all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:'70s and '80s ClassicsAdventure and ActionHorror and TerrorSci-Fi and FantasyThriller and MysteryComedy and Drama<br/>New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!--Do you fancy even more film marketing stories?Follow us online for bonus content on film marketing and promotional tactics from across industries:The Film Marketing Official WebsiteThe Film Marketing Reviews original video series on YouTubePascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTubeRoger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube--Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.Until the next time, continue to make your film marketing campaign better and faster.--The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.Copyright 2023 Pascal Fintoni | Film Marketing Academy Podcast website