From 18 to Managing the Sidemen with Jordan Schwarzenberger | #09

Join us for an insightful episode of the "Creator Landscape Podcast" as host Jake Pearson welcomes Jordan Schwarzenberger, co-founder of Arcade Media, manager of the Sidemen, and founder of the popular "Unboxed" creator show. In this engaging conversation, Jordan shares his remarkable journey from a Gen Z marketer to a key player in the creator economy.Discover how Jordan's career evolved from a decision to bypass traditional education, landing him at Lab Bible and eventually founding his own Gen Z marketing firm, Roundabout. Dive into the world of creator management as Jordan delves into his role as Chief Creative Officer at James Grant (now YMU) and how it led to the birth of Arcade Media.The episode explores the critical steps for creators looking to transition from individuals to small teams, emphasizing the importance of producers and editors. Jordan also highlights valuable tools like Fiverr and Descript that can aid creators in their journey.As the conversation unfolds, Jordan and Jake delve into the intriguing future of the creator economy. They ponder the impact of the saturation of creators, the decline of superstar creators, and the potential for a game-changing disruptor on the horizon.This episode offers valuable insights into the ever-evolving creator landscape, providing listeners with a deeper understanding of the opportunities and challenges within this dynamic industry. Join the discussion and gain a fresh perspective on the future of creativity and content creation.Connect with Jordan Schwarzenberger on platforms like LinkedIn, Instagram, and Twitter, and don't forget to explore his podcast, "Unboxed: The Creator Show." Stay tuned to the "Creator Landscape Podcast" for more engaging conversations with thought leaders in the creator economy.