From Keywords to Clients: Brandon Leibowitz on SEO Strategies for Business Growth

In this week's episode of The Best Guest we're joined by Brandon Leibowitz, the founder of SEO Optimizers which is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales and leads. We talk about:The importance of using the right keywords in your contentThe mistakes people are making with their SEOWhat reputation management involves<br/>Key TakeawaysImportance of Keywords: Using the right keywords is crucial for effective SEO. Keyword research helps identify high-search-volume keywords that are relevant to your business and have buyer intent. Long-tail keywords are valuable for targeting specific audiences.Mistakes in SEO: Common mistakes in SEO include neglecting backlink building. Backlinks, especially from relevant and authoritative websites, are essential for building trust and credibility with search engines.Reputation Management: Reputation management involves managing and improving a company's online image. It includes strategies to push down negative search results, build positive online content, and optimize social media profiles.Press Releases and SEO: Press releases can be useful for branding and exposure but may not have a significant impact on SEO. They used to be more effective in the past for building backlinks, but now quality and relevancy of backlinks matter more.Backlink Building Strategies: Backlink building should focus on quality and relevancy. Analysing competitors' backlinks can provide insights into effective strategies. It's important to build diverse backlinks from different sources and related websites.<br/>Connect with Brandon Leibowitz WebsiteConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit www.victoriabennion.com