FROM NFL to IDENTITY COACH: Anthony Trucks' Journey to MASTERING Self!

Is there a way that you can shift your own identity? In this episode, we talk about identity and why it’s a huge important part of success.Today, we will welcome Anthony Trucks, a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching. He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential. After being given away into foster care at 3 years old, being adopted into an all white family at 14, losing his NFL career to injury and more he learned how to shift at a very young age, and now his life mission is teaching others how to do the Dark Work to Make Shift Happen in their lives.Anthony shares his personal story of finding his own identity, importance of spending time with your family, your identity as a foundation of success, his personal productivity method, and how he became at peace with death. What We Talked About:00:00 Intro00:49 Importance of family time03:24 Having an identity crisis09:29 Identity as the most important part of success18:02 “I am who I am…”22:39 Identity with the beingness25:43 Anthony’s productivity method36:28 Why do NFL players go broke after retirement?41:31 You don’t get money, you get value44:44 Being at peace with death57:04 Anthony’s Five Best