Ever wondered how impactful good design can be in healthcare? In this episode, we chat with Alex Bilstein, the Director of User Experience at Babson Diagnostics. Alex takes us through his transition from web design to healthcare UX, sharing his understanding of the importance of human-centred design. Along the way, he drops insightful nuggets on his experience working with teams of designers and engineers and how his interaction with end users has shaped his design process. From the business intelligence side to engaging with end users, Alex walks us through his journey in UX design. He tells a compelling story about a project that almost lost its way because they overlooked the end user. This experience led him to prioritise human-focused design in all his projects, including an exciting reimagination of the established blood testing process. Connect with Alex BilsteinLinkedInDesign with Care: Healthcare UX community Connect with Rolake OjoLinkedInInstagramWebsite

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