From the Ice Rink to the Boardroom: J.R. Butler's Journey

In a candid conversation with Charles, J.R. Butler, CEO and founder of Shift Group, delves into his life's journey. Originating from a hockey-centric household in Massachusetts, J.R. transitioned from the world of sports to the tech sales industry, where he spent 15 years. He emphasizes the importance of hard work, respect, and being coachable, values instilled in him by his father, a renowned hockey coach. J.R. later founded his own business, aiming to help athletes and military veterans transition into lucrative sales careers across various sectors. He believes that while these individuals inherently possess the right mindset and attributes for sales, they often need guidance in skills and knowledge. J.R. also touches upon his personal challenges, highlighting the importance of self-awareness, discipline, and staying away from detrimental habits.