Get to Know Prompt Builder with Marissa Scalercio

Today on the Salesforce Admins Podcast, we talk to Marissa Scalercio, VP of Sales Operations at Carnegie Learning. Join us as we chat about Prompt Builder, why it will be a game changer, and how her Salesforce Admin skills help her be a better sales leader. You should subscribe for the full episode, but here are a few takeaways from our conversation with Marissa Scalercio. A Sales VP and a Salesforce Admin Marissa is the VP of Sales Operations at Carnegie Learning, an ed-tech company that was founded 26 years ago with a product created on AI. “That’s why I’m really excited to start including AI in our sales processes,” she says. Marissa is also a Salesforce Admin, which is why I was so excited to bring her on the pod. She’s not afraid to crack open her org and help build things for her team so she knows how it will actually work. She’s also involved in a pilot program for the new Prompt Builder feature and, of course, I wanted to hear all about it. What’s coming with Prompt Builder The pilot only gave access to a couple of features, but they demonstrated the power and potential of Prompt Builder in a big way. The first was the ability to create sales emails. It can instantly generate a sales email to your specifications, incorporating web pages for products and events, and personalizing it with CRM information. Even better, anyone else on your team can use that prompt to scale your work and generate as many emails as needed. The other thing Marissa and her team got to play with were field summaries. This feature can take all of the information on an object and summarize it. This is great for getting a new hire up to speed with their accounts, or to prep before a meeting with a client and check up on past action items or key bullet points. “Once I really got to learn and understand how to create a prompt, I just started thinking about how I’m going to implement this everywhere,” Marissa says. Prompting AI is a skill that everyone needs to practice, so take advantage of the free tools out there to learn the ins and outs. Prompt Builder is coming soon, but you want to be ready to hit the ground running. How to talk to executives about new tools As a VP herself, Marissa has some practical advice for any admin who needs to persuade executives to add new tools. She urges you to make your case in terms of ROI. Have numbers ready for how much time you’ll save, for how many people, and how that translates into total dollars saved. There’s so much more in this episode about Marissa’s career path, what the future holds for AI in Salesforce, and what you can do to get ready, so be sure to take a listen. Podcast swag Salesforce Admins on the Trailhead Store Learn more