Google Tag Manager explained with JJ Reynolds

Google Tag Manager is one of those tools that we try and avoid. Its a little bit technical and a can confuse anyone so this week we're having a tag manager chat with JJ Reynolds.JJ is the founder of Media Authentic who specialise is measuring our marketing efforts and they spend all day in tag manager so we talk what is it, what it can track and how to think about setting some sort of strategy.You can find JJ on Linkedin, the MediaAuthentic website and the Better Than Data website where you'll find a heap of tutorials.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts