HALA TAHA | The Long Game of Building a Business

Hala Taha (@yapwithhala)is the acclaimed host of the top-ranked "Young and Profiting Podcast" in the Education category and the dynamic CEO of YAP Media, a premier social media and podcast marketing firm. Her journey in the media world began during her college years, producing for HOT97's "The Angie Martinez Show.” Venturing into digital media, Hala founded "The Sorority of Hip Hop," an entertainment news platform, leading a robust team of 50 female bloggers. As the digital media landscape evolved, Hala transitioned to pursue an MBA, amassing 7 years of strategic marketing expertise at renowned firms like HP and Disney Streaming Services. What began as a passion project, the Young and Profiting Podcast and YAP Media, has flourished into a powerhouse business with a roster of elite clients and a team of over 40 professionals.
What Travis and Hala discussed:
Why persistence and consistency are so important: Hala faced many rejections and setbacks early on in her career, but she persisted and kept trying new opportunities while honing her skills. Her consistency with working on her podcast for 2 years before it took off demonstrates why perseverance pays off.How developing a wide range of transferable skills enabled her success: By building diverse skills like audio editing, marketing, design, and motivating teams, Hala prepared herself to start and grow businesses more easily later on. This demonstrates how having versatile abilities can unlock opportunities.The importance of surrounding yourself with supportive people: Hala highlights how crucial it is to find mentors who see your potential and believe in you even when others don't. Her father always backed her up, showing the tremendous impact advocates can have.Why solving rich people’s problems results in higher pay: By charging high prices to clients like CEOs and celebrities, Hala earned significant fees because the value they receive can justify much higher rates than servicing average customers. This shows the power of serving those with money.
How capitalizing on opportunities and learning from failures enables growth: Even though Hala didn't succeed at every opportunity, she gained experience each time that she could apply later. She stresses the importance of continuing to put yourself out there to create breakthroughs.
Hala Taha turned her passion into profits through sheer hustle and persistence, and her story provides a masterclass in business building for any entrepreneur. If you want to learn how to grow an audience, monetize your content, and scale your platform like Hala did, head to yapmedia.io and connect with her elite team. Don't let anything stop you from achieving your biggest goals—it’s time to silence the doubters, follow Hala’s blueprint, and start profitable projects that allow you to do work you love.Special Offer for Travis Makes Friends Listeners:
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