Helping Brands Create Content-Driven Journeys with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse

On this week’s episode, we chat with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse. MarketMuse is a subscription-based, AI content planning and optimization software company that helps brands create content-driven journeys.MarketMuse analyzes content to show brands how well they’re telling a story at the page level and how successfully they’re building authority at the site level. They can also produce on-demand content inventories and give predictive ways to define how to invest in content.Customers gain insight into how much content they need to produce to own a particular topic, what their biggest risk pages are and what they should do to make long-term, foundational changes.MarketMuse’s target audience is brands that already have a culture of content. These are brands that understand the positive impact of producing high-quality content. They typically create at least a couple of content pieces a month and can justify investing in doing a better job.Tuning into the latest episode of Subscriptions: Scaled with Jeff Coyle, Co-Founder and Chief Strategy Officer of the company to discover how content planning and optimization software MarketMuse helps customers create powerful content-driven stories.<br /><br />Jeff Coyle - https://www.linkedin.com/in/jeffcoyle/<br />MarketMuse - https://www.linkedin.com/company/marketmuse/  Ready to get started with Rebar? Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.  #Saas #subscriptions #subscriptionbusiness #subscriptionservice