Higher Ed’s Future: Addressing SEO and AI with Brian Piper

Brian Piper, the Director of Content Strategy and Assessment at the University of Rochester and the co-author of Venturing forward, we confront the AI revolution reshaping the very fabric of content creation and SEO. We probe how AI not only crafts and refines content but how it's also redefining user search experiences, as seen with innovations like Google's SGE., joins FYI host Gil Rogers to talk about the future of search engine optimization (SEO), data, and artificial intelligence (AI) in higher education. Brian explains the need for schools to start integrating AI into their processes, rethink their content distribution, and boost the reputability of their domain. He delves into the changing dynamics of search engines and the potential impacts of AI on content creation, search rankings, and community building. Venturing forward, Brian imagines the AI revolution reshaping the very fabric of content creation and SEO. They probe how AI not only crafts and refines content but how it's also redefining user search experiences and expectations, as seen with innovations like Chat GPT.  For Your Institution Podcast is a production of Mongoose Research. Introduction | 01:01 The Power of SEO in Content Strategy | 02:19 The Importance of Content Strategy in Higher Ed | 04:03 Brian's Journey into Content Strategy | 05:31 The Impact of AI on Content Marketing and SEO | 10:23 The Future of SEO and Content Marketing | 19:13 The Urgency of Adapting to AI and New Technologies | 25:33 Conclusion and Contact Information | 34:09  RELEVANT LINKS:Epic Content Marketing - Second EditionBrianWPiper.comEpicContentMarketing.comBrian Piper LinkedIn ProfileBrian Piper on X