Hip-Hop's 50 Greatest Moguls

August 11, 2023 is the 50th anniversary of hip-hop. What started out mostly as a spoken word artform has become a worldwide juggernaut. Thanks to the moguls who pushed the genre forward, hip-hop went from 0 to 100.
In this episode, we rank the 50 greatest moguls in hip-hop’s history. We reached out to industry experts — from artists to execs to media personalities — to help us compile the list. Friend of the pod, Zack O’Malley Greenburg, joins me to count them down from No. 50 to No. 1

0:39 How do we define “mogul”7:06 Honorable mentions09:10 The “Don’t overlook their influence” group (ranks 50-41)16:19 The “Playing chess not checkers” group (ranks 40-31)23:38 The “Our impact runs deep” group (ranks 30-21)33:47 No. 2035:37 No. 1937:56 No. 1841:32 No. 1744:27 No. 1647:21 No. 1551:22 No. 14 55:55 No. 1359:09 No. 121:00:46 No. 111:02:16 No. 101:04:39 No. 91:06:44 No. 81:18:02 No. 71:22:10 No. 61:23:48 No. 51:26:44 No. 41:32:12 No. 31:35:48 No. 21:27:40 No. 11:31:21 Who got snubbed?1:34:27 What trends stick out from the list?1:38:48 Who would you pick to run your empire?

Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuests: Zack O’Malley Greenburg, @zogblogThis episode is sponsored by DICE. Learn more about why artists, venues, and promoters love to partner with DICE for their ticketing needs. Visit dice.fmEnjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapitalTrapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.
TRANSCRIPT[00:00:00] Zack Greenburg: ownership. Was just such an important thing for Nipsey. Such an important thing for Berner. And, you know, interviewing the two of them, I would say, their mindset around ownership was the closest I've ever seen to Jay Z. [00:00:13] Dan Runcie Intro Audio: Hey, welcome to the Trapital Podcast. I'm your host and the founder of Trapital, Dan Runcie. This podcast is your place to gain insights from the executives in music, media, entertainment, and more who are taking hip hop culture to the next level.[00:00:39] Dan Runcie Guest Intro: This episode is a celebration to hip hop's 50th anniversary. This is a countdown on the 50 greatest moguls ever in hip hop. I'm joined by Zack O'Malley Greenburg, friend of the pod, and we both reached out to. A bunch of label heads, executives, people in hip hop that would know best. And we put it together in an aggregate list.And we're here to break down that list today. We talk about what does it mean to be a mogul? What are some of the considerations we made when we were looking into this list ourselves, how the results looked, what surprised us? What were the snubs? What were the misses? And what can we learn from this overall?And if Zack and I were putting together our dream teams, what would that look like? Th