How an Airline CEO Transformed an Industry, WestJet Former CEO, Ed Sims

Don’t miss Ed Sim’s powerful CEO story of shattering cultural barriers, helped thousands of employees, and inspired an entire country.In this moment he discovered his airline's ultimate competitive advantage that's helped it survive the Pandemic and become a thriving organization. Ed has had a 38 year career journey including working for Sir Richard Branson, becoming an airport check in agent, and eventually the CEO of two major airlines. It's included 3 continents, four countries, and multiple cultures.He was CEO of Airways New Zealand and Canada’s top low fare airline, WestJet, which he led… …through the largest private equity deal in aviation history….through COVID-19…the worst crisis in aviation history.Now he serves on the board of KiwiRail and is Board Advisor for Virgin Australia.LinkedIn Profile https://www.linkedin.com/in/edwardsimsCompany Link: https://www.kiwirail.co.nz/What You’ll Discover in this Episode:His favorite lesson from working for Sir Richard Branson.The Blockbuster Deal he Negotiated on a “Shoestring Budget”His Innovation that Makes a 17-Hour Flight Enjoyable.What Your Authenticity Reveals Your Competitive Advantage.Why He was Invited to a Sweat Lodge and Presented with a Feathered Headdress .A Lesson Leading the Largest Private Equity Deal in Aviation History. Why as CEO He Often Served as a Flight Attendant (Not as a Passenger)The Strategy He Used to Save the Airline During the Pandemic.  Losing an Aircraft - Insight for Leading in a Crisis.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter