How a Swig of Dirty Soda Turned into a Thriving Business-Nicole Tanner

Nicole Tanner co-founded Swig, a St. George, Utah-based drive-through "dirty soda" fountain, with her husband, Todd, in 2010. Over the next seven years, they grew the business into a 17-store chain before selling it to Four Foods Group. Swig has expanded into multiple states from that small beginning, becoming thousands of people's go-to destination for personalized sodas, customized energy drinks, boba teas, cookies, and other sweets. Hear about what differentiated Nicole's business in a crowded space and how they leveraged personalized service to accelerate growth. Resources Shared: • Swig • Thryv