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How Augmented Reality is Driving Contextual Commerce
For years, retail industry experts discussed augmented reality (AR) at a high level. Now, we're finally seeing the technology being used in creative and innovative ways. During this episode of Retail Remix, our host Alicia Esposito speaks with Neil Redding, Head of Product at Auki Labs, about how AR can drive the entire customer experience, from discovery to conversation. Neil also shares how his company is fueling AR innovation by helping people, technology and AI interact in physical spaces to drive the future of shopping. Listen in to learn: Where the industry currently embraces AR and how other unique companies are experimenting with AR in their shopping experiences; What needs to happen to bring digital information and data into stores successfully; and How Auki Labs is helping retailers think more creatively and innovatively in leveraging AR in stores. RELATED LINKS Connect with Neil here! Learn more about Auki Labs. See the technology in action. Read Auki Labs’ stance on augmented reality. Learn more about augmented reality trends at Retail TouchPoints.
