How Companies Like American Eagle Are Innovating Through Resale

ThredUP's annual resale report predicts that the U.S. resale market will reach $70 billion by 2027, outpacing the growth of traditional retail by 9X. Why? Because consumers, especially Gen Z, are looking to make smarter, more eco-friendly buying decisions. Brands like American Eagle are tapping into this growing market by partnering with thredUP to offer innovative programs through apps like Snapchat that appeal to their young, digital-savvy customers. These initiatives reflect the brand's DNA and cater to their customer's preferences, a trend that thredUP believes more brands will embrace in the near future.During this episode of Retail Remix, our host Alicia Esposito talks with Anthony Marino, President of thredUP, about the evolution of the resale market and how retailers are taking a “phygital” approach to tie the entire shopping experience together. Listen in to learn about:  The universal challenges companies face bringing resale to market; Ways to integrate resale into the broader customer experience and innovate through new experiences; and How resale can coexist with the brand through the help of partners like thredUP.
RELATED LINKS Connect with Anthony here! Browse thredUP’s latest products. Learn more about thredUP's Resale-as-a-Service offering. Check out thredUP’s annual resale report. Learn more about resale trends at Retail TouchPoints.